Tessa Virtue and Scott Moir have been in the spotlight this year for their new reality show. (If you haven’t tuned in and are wondering what the show is like, Dave Lease aka Aunt Joyce has a fabulous article on the first episode.) The advertising for this show has been quite intense; I’ve been bombarded by ads for this show many times while wandering around youtube. Although talk about intense, this is one giant billboard across from Dundas Square in Toronto (sort of like Times Square but not as cool for those of you who don’t now). What’s even more ridiculous is that if you look to the left of the picture, the bright screen was showing an ad for the show. I wasn’t able to take a picture, but across the street from this billboard and screen is another electronic billboard on top of the Hard Rock Cafe. And yes, there were ads for Tessa and Scott’s show there too.
Seen any ads with figure skaters in your country? Link me in the comments or tweet me (@LanternBell) and let me know if I can make a post about it. (I will give credit to you on the post, of course.)
~The Rinkside Cafe